Will there be enough clients to support Doula practice?

August 07, 2018

Will there be enough clients to support Doula practice?


   The many concerns and doubts surrounding the question of how to bridge the gap between your certification program and your thriving Doula practice are ever present in today's society, which implements the scarcity mentality on a daily basis.



    Many times students of Doula, Herbalism, Midwifery, and other certification programs within the world of natural healing have difficulty finding a clear direction, and/or place within which to put their newly learned wisdom to practice. They can struggle to connect with their own diverse clientele or fail to find an apprenticeship/internship which meets their needs. 



    As with any educational experience, it is essential that students have the support and tools they need to gain hands-on experiential knowledge once the rigors of their theoretical knowledge have been satisfactorily completed. 


Identifying the Problem


  Our modern culture does not largely provide support the apprenticeship model, which is highly unfortunate as it has been used effectively amongst humans for time immemorial as a way to facilitate the transition from a student to a professional. Therefore, many people now struggle with a period of prolonged stagnancy between when they become certified and when (if ever) they use that certification to the benefit of their families and larger community. 

   The scarcity mentality is highly prevalent in westernized cultures and is inherent to the disunification of our communities and networks. When we are acting while in scarcity mentality we are not open to collaboration. This way of perceiving plays on some of our most basic survival instincts as humans, it can and does effectively separate entire communities of care providers who would otherwise welcome a new student-practitioner and/ or complementary practitioner at their side. When people are operating under the false belief that the natural medicine market is "saturated" or that there will not be enough clients for them to serve they are playing directly into the hand of the establishment who wants to discourage all forms of accessible medical care within small communities. 

   Clustering. Clustering is a phrase used to refer to humans when we behave in a way that is very common to our nature, which is to find those who we perceive to be like-minded and then stay within that same social comfort zone. This phenomenon is more prevalent in some communities than others but is exponentially exacerbated by the targeted advertising we are now subject to every day.  Internet algorithms combined with the fact that we tend to socialize in-person with the same few dozen people may perpetuate the feeling that what we have to offer the world is already being done by someone else, or that there will not be enough clients and community support for our practice to thrive.  


Our Solution for our Graduating Students

   Original Instructions School of Traditional Medicine and Practical Skills is dedicated to facilitating certification programs and educational retreats which bridge the gap between intellectual and experiential knowledge for our graduates. In order to provide our Original Instructions Doulas with extra support with the integration of their newly acquired skills, we focus on several ways of facilitating that process for our students. 

    Expanding the lens through which you are looking can often be the most influential factor in diversifying the community you serve. When the clustering phenomenon occurs it is due to a lack of creativity and ingenuity, coupled with a fear of the unknown. Therefore, our certification program emphasizes the use of culturally neutral language, economically accessible foods/medicines, victim's advocacy, and other skills throughout our training which provide our Doulas with a greater opportunity to serve women from varying backgrounds. During part of the final lesson of our Doula certification programs, we ask our students to research various local resources (which we provide) for women and their families including women's shelters, rehabilitation clinics, detention centers, and hospitals. 

   Uncovering your medicine means cleaning off layers of that which does not serve you in order to let your uniqueness shine through, and for many uncovering and learning how to give the medicine that only you carry is an unending life process. When you complete our Original Instructions Doula certification training you will have learned about and directly experienced meditations, ceremonies, and songs which help you strengthen your true self. The last two lessons of our Doula certification programs focus on identifying exalted aspects of yourself which are unique to you, and which will distinctly serve your community.

    Making a plan is an essential part of the process of manifesting anything real in this world out of our ideas and dreams. It is extremely important to us that the knowledge and skills you gain through attending our certification programs are of applicable value to your lives. Whether you choose to use your skills as an Original Instructions Doula to serve your biological family or to run a busy practice in the center of town, we will help you outline what your next steps in life as an Original Instructions Doula will be. After you have completed all of the required lessons in our program you will have a graduation call which lasts up to one hour and focuses on clarifying and solidifying the knowledge you've gained through our program as well as what your next steps will be.







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